We bring your ideas to life

DarkChild Productions is a BBBEE Level 1 contributor founded in 2004 as a marketing and events company operating out of Joburg Expo Centre.   Some of our past flagship events include


The Guateng Pale Ya Rona Carnival

  • 2010 FIFA World Cup build up activations for City of Tshwane
  • Entertainment for the Centurion 2010 FIFA World Cup Fan Fest
  • ESPN Celebrity Basketball Showdown
  • NBA/Royal Bafokeng JrNBA/wNBA finals and many more…

Over the years, we expanded the business into media and television production, with an in-house gear and outside broadcast unit.


In 2012, DarkChild Productions launched its first media platform dubbed “Spaza Media”.  Despite the name, this media platform extends across most independent retail outlets found in townships, CBD’s and suburbs including but not limited to walking wholesalers and cellphone stores.  We have access to over 12,000 stores across South Africa with Gauteng and KZN contributing 52% of the stores

The other 48 % is made of

Eastern Cape _______________________________________13%

Western Cape __________________________________12%

Limpopo ___________________________________ 7%

Free State _____________________________6%

North West ______________________5%

Mpumalanga ______________4%

Northern Cape _______1%


Our media platform is estimated to reach 1,4mil people. 
This is on the basis that each store services approximately
35 households at an average household size of  3.4 according
to StatsSA Cencus 2011.

We are also looking to introduce technology to our medium, where people can interact with our advertising using cellphones. This will help create a database of interested consumers for the brand. For more info, click on read more

DarkChild Productions can attribute its earliest business success to the sport of basketball. Back in 2004, Dark Child launched as a basketball promotions company with the JDA as its first client. Today, the business remains committed to the sport and is dedicated to leveraging the power of play to transform lives.


The company recently became a shareholder in the KwaZulu Marlins Professional Basketball team with affiliations to the below programmes.


    Marlins Academy Programmes

    Peace Players International

    Marlins Masters

    Marlins Wheelchair basketball

Have any questions?


call us

(083) 214 6805


Joburg Expo Centre | Pride Building

Cnr Nasrec & Randshow Rd, Gate 2

© 2016 copyright Pride Group. All rights reserved. Designed by NodePoint